31 October, 2020Category_Lifestyle

VERI x JUVELAN | A modern and timeless collection with personality

Finally the time has come: We celebrate the launch of the first VERI x JUVELAN collection!
What was just an idea in our heads a few months ago, has evolved into a stunning collection, the likes of which we have never seen before.

For everything there is a first time

...and VERI X JUVELAN is the perfect example:

For the first time we have developed a collection together with someone else.
For the first time we have all designs made in selected German manufactories.
For the first time we launch a collection without any pearls.
For the first time there are rings from JUVELAN.

Behind all these premieres is a woman and friend who inspires not only us, but also many other people every day. A woman whose strength and personality are reflected in every single piece of jewelry in this new collection.

Strong jewelry from a strong woman

If you don't know Veri yet, I would like to introduce her to you. Veri is the head and heart of Stuttgart's most beautiful closet - the bridal studio TARA. On Instagram, she inspires over 14.5 thousand followers daily with her sense of style, business know-how, joie de vivre and healthy lifestyle. When our paths crossed by chance, Fredrik and I first got to know and appreciate her as a businesswoman. Over the years, our professional collaboration has developed into a deep and valuable friendship. Thus, I could not have imagined a more perfect partner for the creation of our first joint collection.

https://vimeo.com/473064850

A tribute to all mothers and women

Veri's idea for the collection was to create a modern and contemporary version of the jewelry her mother wore. A tribute to all the mothers and women in our lives. When Veri presented her design ideas to me, it briefly catapulted me out of my comfort zone, as they were very different from the style I had established for JUVELAN over the past 10 years. But since I am always open to new things we found a way to combine our ideas and turn them into 17 unique pieces of jewelry that are timeless and historical at the same time, puristic and modern, but with heart and soul. The result is rings, necklaces, bracelets and earrings that no personal jewelry collection should be without. Each design has a strong, confident aura, is highly detailed, stylish and feels familiar - with an unmistakable glamorous touch. These are exactly the qualities I see in Veri that inspired me while working on this collection.

I'd love to tell you what my favorite pieces are - but then I'd be keeping you from exploring the collection with an open mind and discovering your own personal favorites. All the jewelry pieces can be mixed, matched, layered to suit your style and mood - inviting you to make them a part of your own personal life story.